TruStage
Our Final Arrangements & Preplanning Solutions business has decades of experience when it comes to being there when people need us most. Today, our team of more than 3,000 advisors help distribute insurance-funded solutions designed to ease the financial burden of those left behind after the death of a loved one. For decades now, industry leading brands have trusted us to protect their reputation, help their business grow and take great care of the people we serve.
Our History in Final Arrangements & Preplanning Solutions
TruStage Life of Canada
Our business began in 1902 with a small family-owned funeral business: the Pierce Brothers Family Mortuaries.
Working hands-on with their customers, the brothers bore witness not only to the overwhelming grief of their clients, but to the incredible financial strain they experienced when paying final respects to their loved ones.
The brothers envisioned a better way for people to plan and pay for their final expenses; something more practical and less expensive than the narrow-minded funeral insurance available at the time. In 1935, they brought that vision to life by purchasing a life insurance company that would offer their customers portable insurance with benefits that were payable in cash; benefits that would support them regardless of the place of death or the funeral director selected to perform the service.
At the time of purchase, the Pierce brothers’ company had just $20,000 in assets. Several decades and countless families later, TruStage Life of Canada has become the nation’s #1 provider of end of life solutions with more than $2.1 billion in assets, a strong management team, and a network of more than 3,000 advisors.
TruStage Life of Canada
Our Final Arrangements & Preplanning Solutions business by the numbers.
Funding for Final Arrangements & Preplanning Solutions
$2.1
BILLION
in assets to protect you
Funding for Final Arrangements & Preplanning Solutions
more than
2
MILLION
families prepared for arrangements
Funding for Final Arrangements & Preplanning Solutions
more than
3,000
ADVISORS
to help secure the interest of families
Funding for Final Arrangements & Preplanning Solutions
Founded in
1902
as a family-run mortuary
Protected Against Insolvency by
ASSURIS
A not for profit that protects Canadian insurance policyholders against loss of benefits
Final Arrangements & Preplanning Solutions
LARGEST PROVIDER
of insurance funeral funding
Meet Our Leaders
Our strength lies not only in our vast experience and breadth of solutions, but also in the expertise of our highly qualified leadership team.
Fernand LeBlanc
Vanessa Sehmrau
Liz Greenamoyer
VP, Customer Care
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Bernie Perri
Andrew Annand
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Sharmila Menon-Nair
A CANADIAN LEADER WITH AN INTERNATIONAL PRESENCE
TruStage Life of Canada
TruStage Life of Canada, is part of TruStageTM, a strong financial services provider with more than 85 years of experience building distribution partnerships and helping families protect what matters most. TruStage protects more than 37 million consumers across North America and the Caribbean.
- A global leader in permanent, personalized funeral care solutions
- Founded in 1892
- Began to offer
funding for prearranged funerals in 1902 - Supported by a dedicated team of more than 3,000 advisors throughout Canada
Contact Us
Our team of experts is here to help you.
Alleviate unnecessary burden on your family in the future. Give us a call today and let's chat about Final Arrangements & Preplanning Solutions.